Using predictive analytics to transform the banking industry
With anytime online access and mobile capabilities, banking is becoming more convenient than ever. We can manage our accounts from anywhere we are, transfer money via text message, and make a deposit...
View ArticleData mining your way to a more efficient business
Your business already gathers a large amount of data—why not put it to work for you? Data mining with predictive analytics can yield you a robust, comprehensive view of your customer experience....
View ArticleIs the CMO the new CIO?
Harnessing “big data” with advanced analytics can provide actionable insights that help Chief Marketing Officers (CMOs) drive highly targeted marketing campaigns. Yet surprisingly, more than half of...
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